What Is Expert Permanent Makeup? Your Top Questions Answered

Permanent makeup (PMU) is no longer a beauty industry secret—it’s a powerful, confidence-boosting solution that saves time, reduces stress, and enhances your natural features. But with so much information (and misinformation) out there, it’s natural to have questions. In this post, I’m answering some of the most common ones I get in clinic, so you can feel informed and confident before booking your treatment.

How long does permanent makeup last?

On average, permanent makeup lasts 1–3 years, depending on your skin type, lifestyle, and how well you follow aftercare advice. Oily skin types may see fading a little quicker, while drier skin tends to hold pigment longer. Regular top-ups (typically recommended every 12–24 months) help keep your look fresh and defined.

It’s worth noting that although PMU is often called “permanent,” it’s more accurate to say it’s semi-permanent, as the pigment will gradually fade over time. This is actually a good thing—it allows your shape and style to evolve naturally with your face.

What do they do in permanent makeup?

Permanent makeup involves implanting pigment into the upper layers of the skin using a machine designed specifically for cosmetic tattooing. It’s a highly skilled treatment that can enhance your brows, lips, or eyes with long-lasting results.

At my clinic, based at Church Street Dental Practice, 3 Church Street, Merthyr Tydfil, CF47 0BA, I specialise in hyper-realistic brow tattooing and natural lip blush techniques. Every appointment includes a full consultation, shape design, colour matching, and the treatment itself—all done in a calm, clinical setting with the highest hygiene standards.

If you're curious about the kinds of premium PMU products and services I offer, feel free to check them out here.

What is the most popular permanent makeup?

Brows, without a doubt! Eyebrows are the most requested treatment—especially for clients with sparse hair, overplucking damage, or hair loss due to conditions like alopecia. A well-shaped brow can completely change your face, giving you structure, balance, and a more youthful look.

Many of my clients tell me their new brows have saved them 15–20 minutes each morning—no more stressing about getting both sides even or worrying about smudges during the day.

What is the most natural-looking permanent eyebrow?

The most natural-looking permanent brow is created using hair-stroke techniques, also known as hyper-realism or nano brows. This method mimics the appearance of real brow hairs and is tailored to suit your facial features and skin type.

As a specialist in hyper-realism brows, I design each brow to blend seamlessly with your natural growth pattern—no blocky shapes or harsh outlines here. The result is a soft, believable finish that even your closest friends might not realise is tattooed!

If you're based in South Wales or the surrounding areas, you can visit me in Merthyr Tydfil for a personalised consultation. You can check availability and book online at your convenience right here: jessiccajonespmu.book.app

Let’s create the look you’ve always wanted—natural, effortless, and 100% you.